We Are
Here For You
You might be here at Fertility Smarts because you already know that getting pregnant isn’t always easy. In fact, about one in every eight couples has trouble conceiving or carrying a pregnancy to term.
You’re not alone.
Your help starts here. Welcome to Fertility Smarts.
It can be straight-up shocking to discover how not straightforward this process can be.
With a diagnosis of secondary infertility (what the heck?) and having experienced pregnancy loss (so confusing), Fertility Smarts’ founder Kelly Park headed online to fill in the blanks.
How Fertility Smarts Came to Be
Fertility Smarts was founded by Kelly Park several years ago with the intention of providing educational resources for individuals facing fertility challenges. In 2023, IVF Store, LLC acquired the platform, aiming to perpetuate Kelly’s mission while enhancing its content through contributions from esteemed fertility clinicians and experts globally.
Presently, Fertility Smarts stands as a premier online information hub, featuring articles authored by recognized specialists in the realm, elucidating the scientific intricacies of fertility issues. We collaborate with various fertility websites to offer a diverse range of perspectives to our audience.
Our Mission
Our goal is to be a trusted partner in helping to demystify the process of trying to get pregnant.
We can’t speed the process along any faster for you, but we can be here to help inform, support, and keep you company along the way.
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Editorial
Accuracy matters. We work with experts to bring you reliable information that is created or fact-checked by medical professionals.
Producing trusted content means that:
- We believe in citing sources, like statistics and scientific references within our content.
- We consider the best sources include peer-reviewed research, medical associations, and government agencies.
- As new information becomes available, you can depend on us to update our content.
- We believe in offering multiple viewpoints if and when consensus isn’t clear.
- We respond to our reader’s feedback and concerns by taking immediate action to update any inaccurate or outdated content.
- Fertility can be a personal and sensitive topic; We recognize that by writing from our reader’s viewpoint.
- Our words are chosen carefully with a focus on positive, inclusive, community-friendly language.
- Do we have sponsored content? Yes. But we’ll clearly indicate it as such.
This site complies with the HONcode standard for trustworthy health information. |
Sponsorship and Ad Policy
Fertility Smarts features ads, sponsored content, product giveaways, affiliate programs, and other partnerships as a way of funding our mission. We want you to trust us on your fertility journey and that means that the integrity of the partners who we choose to work with is important to us.
We Don’t Work With Just Anyone
Kelly wasn’t interested in sites trying to sell her those “magic beans” while she was feeling completely vulnerable; we keep this sentiment at the core of how we approach our partnerships.
Our sponsorship guidelines ensure editorial integrity—If it isn’t in your best interest, it isn’t for us.
For more information, please read our advertising policy.