This policy covers how FertilitySmarts.com treats personal information that we collect and receive, including information related to your past use of our products and services. Personal information is information about you that is personally identifiable such as your name, address, email address, or phone number, and that is not otherwise publicly available.
Notice to EU Individuals: this Privacy Statement and its enumerated policies are intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “General Data Protection Regulation” or “GDPR”) and provide appropriate protection and care with respect to the treatment of your user information in accordance with the GDPR.
Information Collection and Use
FertilitySmarts.com collects personal information when you register with FertilitySmarts.com, when you use the site and services offered on the site, when you visit pages on the site or the pages of certain partners, and when you enter promotions or sweepstakes. FertilitySmarts.com may also combine information about you that we have with information we obtain from business partners or other companies.
FertilitySmarts.com uses such information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients. When you register we may ask for information such as your name, email address, birth date, gender, postal code and company demographics of the company you work for. When you register with FertilitySmarts.com and sign in to our services, you are not anonymous to us.
FertilitySmarts.com collects information about your transactions with us and with some of our business partners, including information about your use of the products and services that we offer. FertilitySmarts.com automatically receives and records information on our server logs from your browser, including your IP address, FertilitySmarts.com cookie information, and the pages you request.
Information Sharing & Disclosure
FertilitySmarts.com does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you request, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who work on behalf of FertilitySmarts.com under confidentiality agreements to provide services in support of the site. These companies may use your personal information to help FertilitySmarts.com communicate with you about offers from FertilitySmarts.com. However, these companies do not have any independent right to use or share this information. We may sometimes share aggregate non-personal information with third parties about how our users utilize the site and services. This aggregate information is typically in the form of statistics, such as numbers of FertilitySmarts.com users who live in a particular locale or fall within a particular age group. Such aggregate information is gathered from individual FertilitySmarts.com users' information but is not traceable to any specific identifiable FertilitySmarts.com user. FertilitySmarts.com may share personal information with third parties to the extent required to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. FertilitySmarts.com may also share personal information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the FertilitySmarts.com Terms of Service, or as otherwise required or permitted by law.
You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
Use of Personal Information with Tell-A-Friend Features
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. FertilitySmarts.com does not store this information. It is used for the sole purpose of sending this one-time email and tracking the success of our referral program.
Use of Personal Information with Marketing Partners and Co-Registration
In instances where FertilitySmarts.com and a marketing partner are offering a special value (i.e., a free offering) to our users, we may share your personal information with such partners By signing up to receive items through these promotions, you are expressly consenting to FertilitySmarts.com sharing your personal information (“co-registration”) with such partners and you will become subject to their privacy policies, which may vary from those of FertilitySmarts.com. In the event that you would like to opt-out of receiving offers from these partners, you must do so directly with them. If you have any problems contacting one of our partners, contact us and we will help you resolve the situation.
Newsletters and Alerts
If you wish to subscribe to our newsletter(s) or alert system, we will use your name and email address to send the newsletter or alert to you. Out of respect for your privacy, we provide you a way to unsubscribe. If you no longer wish to receive our newsletter, alerts and promotional communications, you may opt-out of receiving them by following the instructions included in each communication or by contacting us. We also offer an opportunity to opt-out of certain communications on your Edit Profile page
Use of Personal Information Posted on Forums
If you use a forum on this Website, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.
You can set up your browser to reject cookies or tell you when a cookie has been sent. However, cookies allow you to take full advantage of FertilitySmarts.com features and are required for the use of the Site. We hope you will leave them turned on.
Cookies fall into the subcategories below.
Essential Cookies. Certain cookies are used for specific purposes that are essential to your secure use and navigation of the Site. Without them, FertilitySmarts may not be able to provide core Site functions and features to you, and the Site would not operate as well as you or FertilitySmarts would like. These cookies collect and use information such as your server preferences, single-session data and corresponding identifier, web beacons and log files (detailed below), and other credential-related information. For EU individuals, essential cookies also help inform FertilitySmarts whether you require, or have already been served, an affirmative consent request in connection with the GDPR. Essential cookies include analytics cookies, which provide us data that allows FertilitySmarts to better understand its users and improve the Site based on what we have learned from that data.
Preference Cookies. Other cookies are used to collect and process information about your preferences and similar choices in connection with the Site in order to optimize your browsing experience (e.g., various local preference settings; which geographically-customized version of the Site and related content you may prefer. Preference cookies include social media cookies, which collect information about your social media usage and other data you may have provided in connection with such usage (if you access the Site through a social media website or mobile application, you may have social media cookies). If you wish to modify or change your social media cookies, please visit and review the settings on your applicable social media account(s).
If you would like to manage your cookie preferences or learn more information about this practice and your right to decline (or opt-out of) cookies placed by some or all of these companies, you can do so on the GDPR consent notification upon initial site visit.
Most web browsers automatically accept cookies, but generally allow users to modify their browser settings to display a warning before accepting a cookie, to accept cookies only from certain websites, and/or to refuse all cookies.
FertilitySmarts.com also uses Web beacons (also known as action tags or single pixel gifs) to allow us to count how many people have visited a certain page. This enables us to assess the popularity and effectiveness of the material posted on the FertilitySmarts.com website. Additionally, we sometimes use Web beacons to access FertilitySmarts.com cookies inside and outside our Web pages and in connection with FertilitySmarts.com products and services. A Web beacon is a transparent image placed on a Web page that sends a signal when a person visits that page. This enables us to assess the popularity and effectiveness of the material posted on the FertilitySmarts.com website. We may also use Web beacons in connection with emails sent to FertilitySmarts.com users to let us know whether and when the email was opened.
We do link the information we store in cookies to any personally identifiable information you submit while on our site.
Third-Party Ad Serving
We send to your Web browser many of the advertisements you see when you use our network of websites. However, we also allow other companies, called third-party ad servers or ad networks, to serve advertisements within our Web pages. Because your Web browser must request these advertising banners from the ad network Website, these companies can send their own cookies to your cookie file, just as if you had requested a Web page from the site. Please note that if an advertiser asks us to show an advertisement to a certain audience or audience segment and you respond to that ad, the advertiser or ad-server may conclude that you fit the description of the audience it is trying to reach. As always remember, we only authorize our third-party ad servers to employ anonymous cookies for ad delivery and anonymous targeting. Our third-party ad servers do not collect, nor do we give them access, to any personally identifying information about you.
We also use third-party ad servers to serve ads on our behalf across the Internet. They may collect anonymous information about your visits to FertilitySmarts.com, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a Web beacon or pixel tag, which is industry standard technology, used by most major websites.
Opting Out of Third-Party Ad Servers
If you want to prevent a third-party ad server from sending and reading cookies on your computer, you must visit each ad network's website individually and opt out.
Editing and/or Deleting Account Information and Preferences
You can edit the information contained in your account at any time by clicking on MY ACCOUNT after logging on to FertilitySmarts.com. You can delete your FertilitySmarts.com account by visiting the ACCOUNT SETTINGS page within your account. Although you account will be deactivated immediately, information provided to us while you were a registered user may remain in back-up storage on our servers indefinitely. Nevertheless, once you delete your account, this information will be inaccessible to the public.
Confidentiality and Security
FertilitySmarts.com limits access to personal information about you to employees who we believe reasonably needs such information to provide products or services to you or in order to do their jobs. In addition, FertilitySmarts.com maintains physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.
Although FertilitySmarts.com takes your privacy seriously and will take reasonable and customary measures to protect it, we cannot guarantee that there will be no unauthorized use of your personal information.
If you register for the site and services and create a User Account, you will be provided a username and password for such User Account. You acknowledge that you are responsible for maintaining the confidentiality of the password as well as any and all activity that occur under your User Account and password. You agree that at the end of each session using the Site and Services, you will exit your User Account. In the event of any unauthorized use of your password and/or User Account, you agree that you will immediately notify FertilitySmarts.com by sending an email to FertilitySmarts. FertilitySmarts.com cannot and will not be liable for any and all losses or damages arising from your failure to comply with this Section.
Access to Personal Information
If at any time you would like to review the personal information we collect about you, just ask. You should send an email to FertilitySmarts from the email account you used to create your account and we will provide you with a summary, as well as an opportunity to correct and update this information.
If you have questions or suggestions, please complete the form on our Contact Us page or write us at:
Janalta Interactive Inc. o/a FertilitySmarts.com
2200, 10130 - 103 Street
Edmonton, Alberta Canada T5J 3N9