Pregnant until proven otherwise, or PUPO, is a statement that is commonly used on social media, fertility message boards or online support groups that refers to a purposefully positive mindset that women or couples choose to occupy during the time period after undergoing fertility treatment or… View Full Term
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Elyse is the CEO and founder of Fruitful. Before Fruitful, Elyse spent 10 years working as a copywriter and digital marketing strategist in advertising, helping write everything from TV commercials to billboards for a variety of brands and target markets. Elyse has won multiple advertising awards including ADDYs, an Effie, and was recognized as one of AdFed’s “32 Under 32.” After struggling with infertility herself, Elyse is passionate about helping others. She also loves hockey, Beyonce, social justice, and pretending she’s into yoga.
Finding the right support during infertility can make all of the difference in your experience.