Fertility Blogger Directory: Here’s How It Works

By Kelly Park
Published: June 16, 2017 | Last updated: February 26, 2020
Key Takeaways

Here’s a detailed look at how our fertility blogger directory works. Our primary goal is to help connect bloggers and readers.

Here at FertilitySmarts, our goal is to help people understand their fertility and to normalize discussion around fertility-related experiences. From cervical mucus to struggles with infertility, we talk openly about it all! We know we are not alone in this goal and think that one great way to help bring these topics into the mainstream is to shine a spotlight on all the fantastic bloggers who share their personal journeys with fertility issues, or their professional expertise in the field.That’s why we built the Top Fertility Blog Directory, which uses five pieces of information to build a comprehensive list of the best fertility bloggers the web has to offer.

Why We Built the Fertility Blogger Directory

We know that fertility-related topics can be deeply personal and that dealing with infertility can be a lonely experience. At the same time, we think connection can be incredibly valuable. We wanted to make it easier to find the bloggers who are putting themselves and their experiences out there to connect with a supportive audience. We also wanted to make it easier for readers to find bloggers writing from a specific viewpoint or experience that speaks to their particular situation.

This led us to create a friendly, welcoming space to highlight the best fertility bloggers we could find. It takes courage to blog about personal experiences like dealing with infertility, and we think this should be celebrated.

Ranking Factors – The Quantitative Data Sources

A long list of blog names can leave you feeling a little unsure about where to even start. We wanted to provide metrics to help you understand how audiences are interacting with each blog. In building out our system, we went to a number of trusted outside data services for metrics. These are listed at the top of the directory, but here is a screen shot.

Fertility Blogger Directory: Here's How It Works

Our back-end system polls these third-party data services at regular intervals to update info on each blogger in the database. These services can be roughly grouped in two categories: social media and site popularity.

Social Media

  • Twitter Followers: The total number of followers to the blogger's Twitter account
  • Facebook Likes: The total number of likes on either the blog's Facebook page, or the number of followers if the blogger has set up a personal page

Site Popularity

  • Alexa Rank: An estimate of the traffic to a website. Lower is better. If you have an Alexa ranking of 80,000, that means that Alexa estimates you are the 80,000th biggest website on the Internet (Get more info here).
  • Linking Domains: Links are like currency for bloggers; each one is essentially a vote for a blogger's work. The more external sites (domains) that link to yours, the better.
  • MozRank: MozRank estimates search engine popularity. It is based on a number of factors, and is closely correlated to search rankings. (Get more info here)

The Algorithm – How Rankings Are Calculated

OK, put your nerd cap on; here are the basics behind how the list is determined. First, we gather all the data for every site, and then we rank the results from top to bottom. So, for example, for Twitter, more followers is better. So, we go out and get the total Twitter followers for each blogger, and then list them from most followers to least. The blogger on the list with the most followers will get the maximum available points, while the blogger at the bottom of the list will get no points. This is done for each ranking factor. Then, the totals are added up to get a maximum perfect score of 100. To get this score, a blogger would have to rank No.1 in each and every category.To be clear, not all weightings are equal. Facebook and Twitter are both counted as being more valuable, but no one factor makes up more than 20 percent of the overall score.

Speaking of Rank … Why Rank At All?

We want to make it very clear that we have a very loose definition of "rank." We are not suggesting that a blogger ranked No.1 on the list is inherently better than the blogger ranked No.2. We simply wanted a way to show the great content that is out there and how people are interacting with it. To do this, we needed to build a formula that removes subjectivity from the calculation. The ranking factors we use are really just a snapshot of how other people are currently interacting with each site.

Our listing does not rank sites in the spirit of competition or with the intention of declaring a "winner." Our directory aims to provide a quantitative snapshot of fertility-related blogs and how they're performing according to key metrics. This is done with the intention to help bloggers find ways to boost their online presence, connect with new readers, and find and collaborate with other cool people in this space. This is exactly how we plan to use it!

Don’t let the metrics distract you from our overall goal; we are looking to curate a list of a wide variety of fertility-related bloggers. Some may focus on their blog professionally and are able to dedicate time and resources accordingly. Other blogs are a source of personal expression and not a cent is earned, but social media metrics show that people are listening. We think that both examples are worthy of your time and attention and we hope this list makes these resources easier to find. Heck, you might be inspired to discover bloggers who are new to the scene and send them some social media love.

Plus, if numbers really aren't your thing, our Fertility Blogger Directory goes beyond numerical ranking. In fact, users can filter the list in a number of useful ways, including by topic, based on individual ranking elements or even alphabetically. There are multiple ways for you to identify who your top bloggers might be.

By topic:

  • Adoption & Parenting After Adoption
  • Cancer & Infertility
  • Child Free
  • Chromosomal Conditions
  • Donor Egg
  • Donor Embryo
  • Donor Sperm
  • Endometriosis
  • Female Factor Infertility
  • General Infertility
  • Immunological Infertility
  • IUI/Insemination
  • IVF
  • Male Factor Infertility
  • Male Perspective
  • Miscarriage and Loss
  • Over 35 (Advanced Maternal Age)
  • PCOS
  • Pregnancy & Parenting After Infertility
  • Secondary Infertility
  • Single Family Building
  • Sperm Issues
  • Surrogacy
  • Unexplained Infertility
  • Uterine Factor Infertility
  • Varicocele

By ranking factor:

  • Most Twitter Followers
  • Most Facebook Likes
  • Lowest Alexa Ranking
  • Most Linking Domains
  • Highest MozRank

We hope we've answered any questions you have regarding our Fertility Blogger Directory. If not, please connect with us. We'd genuinely love to hear from you. Oh, and if you have a blog, we hope you'll add it to the list!

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Written by Kelly Park | Contributor

Kelly Park

Kelly Park is the founder and editor-in-chief of FertilitySmarts. She is passionate about fertility education and shining light on the many ways people can become parents. Kelly holds a Bachelor of Arts degree in English Literature and a Master of Education degree in Educational Policy from the University of Alberta. She is a firm believer in the FertilitySmarts mission to help people get smart about their fertility.

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